Building an international brand on local realities.
Votorantim Cimentos is an international group specialising in building materials. Groupe Mediapro worked on its visual identity and audiovisual production.
Make visible the strength of industrial know-how.
Identity and films to make the activities and know-how of Votorantim Cimentos visible.
Visual identity
We develop the visual universe of Votorantim Cimentos and its variations: colors, typographies, compositions and supports. Each creation aims to make the brand identifiable and coherent in its statements.
Institutional film
We are producing a corporate film dedicated to safety instructions in the cement factory. Situations and images are contextualized to present practices and protocols clearly.
