Changing your identity means seeing your audiences differently.
Cap Bank, Capital African Partners, is a financial sector brand. Groupe Mediapro supports its identity change, digital communication, press relations and events.
A new identity. A common course.
A new name and a coherent universe to support the change of identity of Cap Bank.
Logo
We design the Cap Bank logo and its variations. The brand guide specifies the rules of use to maintain a consistent identity on different media.
Graphic charter
We define the rules for using the Cap Bank identity: colors, typographies, compositions and variations. The charter provides a common framework for printed and digital media.
Events
We coordinate the Cap Bank event, from preparation to welcoming participants. Organization, logistics, visual supports and press relations make up a coherent system around the meeting.
Press and magazines
We design Cap Bank ads for the press and magazines, then adapt the creations to the formats of the selected media. The choice of media takes into account the audiences and the broadcast context.
Website and mobile application
We design the Cap Bank web system by working on the content structure, navigation and visual coherence. Development and SEO elements accompany the posting and discovery of content.
