A 360° media campaign to place TV5MONDE at the heart of the Marrakech International Film Festival.
TV5MONDE is the international French-language cultural channel. Groupe Mediapro has supported it in Morocco since October 2025: outdoor, digital and radio in 5 cities, followed by TIVI5 children’s campaigns.
For the Marrakech International Film Festival, TV5MONDE entrusted Groupe Mediapro with a 360° media campaign in Morocco.
The challenge. A strong presence throughout the Festival, reaching a premium, international, French-speaking audience.
A 360° campaign in step with the Marrakech Festival.
Outdoor, digital and radio, before, during and after the Festival.
32.49 Mpotential contacts
43sites
5cities
28radio spots
What we did
- Large-format LED displays — 12 m² screens in five major Moroccan cities.
- Street furniture in Marrakech — double-sided panels and premium billboards around the Festival.
- Marrakech-Menara Airport — a digital setup to welcome Festival visitors.
- Digital display — a campaign on leading Moroccan news websites.
- Radio — a spot campaign on Med Radio.
- End-to-end management — strategy, media planning, media buying, coordination and reporting.
